Stuart

Review strategy

How the FTC's fake review rule impacts ecommerce stores

As of October 21st, 2024 the FTC has put into effect its “final rule” banning fake online reviews & testimonials. Much of the new rule is updating & clarifying previously existing rules to explicitly call them out as fraud. It is also clear the FTC plans to enforce this rule

Product updates

New: manage all your review widgets in one place

Adding reviews to your storefront should be a simple problem. Copy some code from Junip and paste it into your theme... but where do you paste the code? And the code for which widget? Why doesn't Junip just automatically place the code for you? Or why are you

Ecommerce strategy

The best way to add reviews to a headless storefront (with 6 examples)

There are two ways to display reviews from Junip on any kind of storefront. The standard method most brands use is our embedded widgets (ie scripts), the secondary method some brands choose to use is our Display API. Trying to add any external app to a headless storefront can be

How Apparel & Fashion Brands use Product Reviews (with examples)

Reviews help shoppers better understand your products – increasing the conversion rate & decreasing returns by helping shoppers know when a product is right for them. Customers looking to better understand fashion & apparel want to see products in action. They want photos, videos & specific details like quality, fit &

Review strategy

The two types of negative reviews & how they impact shoppers

There are two different types of negative reviews (broadly speaking): 1. Customer complaints 2. Differences of opinion Whether you're dealing with a complaint/issue or a difference of opinion affects how you respond to the review & how it will affect new shoppers that see the review. Customer

Review strategy

How to ask customers to edit, update & delete reviews

The FTC is clear – businesses cannot alter, edit or change the contents of a review on behalf of the reviewer... but reviewers themselves absolutely can! Customers submitting any review is a great opportunity for engagement. If the review is positive, you have an opportunity to recommend other products or ask

Product updates

Analytics: Understanding Reviews & How You're Gathering Them

Reviews can help you understand trends across products, how your customers are engaging with your brand & ultimately enable you to make better decisions about your business. Junip's Analytics Engine helps you understand your reviews & how to gather more of them. Within Analytics you’re able to

Review strategy

What is Review Syndication & How Does it Work?

Review Syndication is used to describe a bunch of different things – but typically it's used to talk about reviews for a product displaying somewhere other than the store they were originally submitted to. This could be a brand with multiple storefronts sharing reviews between those stores, a brand

8 Shopify Apps fast growing brands need in 2024

Ecommerce brands need technology. It's in the name (e)! But what technology do you need and what tools are a waste of time? This list is not meant to be an objective evaluation of all tools in a given category & it's not meant to be

Review strategy

What are Custom Questions & How do Brands Use Them to Enhance Reviews?

Custom Questions can be a helpful way to get specific, detailed information from customers as a part of your reviews. This information key factor in helping shoppers looking at your reviews understand if a product is right for them, which in turn consistently leads to an increase in conversion rate

Review strategy

How 20+ Brands are Displaying Reviews on Their Homepage

Reviews can be displayed through the customer journey to accomplish different things. Most commonly reviews are added to product pages to help customers understand the specific product they're considering purchasing & whether it's the right fit for them. On your homepage reviews serve a little bit

7 Unique Ways to Ask Customers to Leave a Review

Getting customers to leave a review for your products or business is a game of "when", "where" and "how". "How" customers leave a review is relatively straightforward – make sure the process is simple & mobile optimized. "When" and "where&

Review strategy

What is a good review submission rate?

One of the most common questions we get is “what’s a good review rate”. There's a short answer & a long answer to this question. The short answer Anywhere between 2-4.9% is pretty good. If you’re in that range & just wanted a quick gut

Case study

How VAAN & Pink Friday Nails get 38% of customers to include media with reviews

The VAAN Group recently worked with Nicki Minaj & her team to develop a brand identity & digital experience for Pink Friday Nails. They put together an in-depth overview of the process from start to finish including research, sampling, design, implementation & initial results. They also went into detail on

Product updates

Junip integrates with Gorgias

Junip now integrates with Gorgias! This integration enables CX teams to read, reply & take action on reviews submitted by customers directly within their Gorgias support centre. You can learn more in our help docs: https://help.junip.co/en/articles/8908848-gorgias-guide & our integrations page: https://junip.co/integrations/

Product updates

Create Custom Apps with Webhooks

Merchants on Junip are now able to create private custom apps that can generate webhooks every time a review is submitted. Review submitted webhooks make it easy to trigger follow-up actions such as alerting internal teams of new reviews or rewarding customers with unique incentives. Custom apps your team builds