Review strategy

The Importance of GTINs in Google Shopping

GTINs are the most important Product Identifier when it comes to Google Shopping. They're used to connect products to relevant shoppers and enrich product listings with important details like product reviews.

Review strategy

Should I buy Single GTINs or use Company Prefixes?

GTINs come in two options: single-quantity GTINs and Company Prefixes. While single-quantity GTINs are cheaper, the decision to opt for a Company Prefix should not purely be based on immediate cost savings. It's crucial to recognize the limitations of single-quantity GTINs before purchasing.

Review strategy

How To Get GTINs For Your Products

The first thing to know about getting GTINs is that you have to go through an official organization called GS1 to get them. You cannot assign GTINs to products yourself.

Review strategy

Product Identifiers Explained (SKU, Brand, MPN, GTIN)

Product Identifiers are a series of numbers or letters used to identify and differentiate products in the global marketplace.

Review strategy

Collecting Reviews for a New Product

Launching a product without reviews can cause customers to doubt the validity of your business or products. Reviews help potential customers see how others use your product and what they think about it. Read more for tips about collecting reviews for new products.

Review strategy

How To Get Customers To Leave More 5 Star Reviews

When you sell online, 5 star reviews help build the bridge of trust with your customers and act as social proof. They're not easy to get, but there are a few things you can do to set yourself up to get more.

Review strategy

How to Respond To Reviews [Tips + Examples]

Replying publicly to reviews shows your customers that you care and build trust with future customers. This guide covers the types of reviews you should respond to & what to say.

Review strategy

How to Increase Conversion Using Reviews

In order to leverage reviews as social proof and get customers to convert, we need to make sure our review collection & display methods are suited for this.

Review strategy

Get the most out of reviews this BFCM - 5 things, 10 minutes

The big week is here & your team has no doubt put in countless hours of preparation. Nevertheless, you might be frantically looking around for final tweaks & optimizations to get the most out of this weekend before taking off to your in-laws for Thanksgiving. If you happen to end up in

Review strategy

3 Things to Consider When Adding Reviews to Your Website

Review sections that are customizable, easy to add, and fit with the rest of your site, will help convert more customers & be more effective overall.

Review strategy

Why mobile-first reviews matter for brands

The shift to a mobile-first review strategy is already happening — and the moves are paying off with more quality reviews collected than traditional flows. DTC brands who haven’t adopted mobile-first are leaving money on the table.

Review strategy

Make Your Products Easier To Find With Unique Product Identifiers

A guide to using Unique Product Identifiers (UPIs) to get your products listed across more channels & make them easier for customers to find.

Review strategy

Get More Detailed Product Reviews With Custom Questions & Traits

Getting customer reviews is always a good thing, even if they're really bad. The thing is, not all online reviews read or hit the same. Some reviews are monolithic accountings of customer feedback that delve into the minutia and texture of the cardboard box...and others are like 3 words.

Review strategy

Why Your Shopify Store Needs Google Rich Snippets

So you're an ecommerce store owner, looking to increase your organic search traffic. Or perhaps you're a new ecommerce store owner, who could use a bit of guidance to get things started. Either way, you've landed on the right page. The process of implementing rich snippets into your Shopify store

Review strategy

How to Handle Negative Reviews

There’s that saying that your parents and teachers drilled into your head: “if you don’t have anything nice to say, don’t say it at all”. Unfortunately, that lesson kind of went out the window when you ran into a schoolyard bully who said some seriously awful things

Review strategy

Kickstart Your Ecommerce Reviews with Campaigns

Looking for a way to get more product reviews for your ecommerce store? See how you can leverage email Campaigns with previous customers to get reviews