Leah Morassut

50 years of scanning barcodes 🎉

50 years ago on this day (June 26th, 1974), the first barcode was scanned at Troy’s Marsh Supermarket in Miami County, Ohio. The shopper (Clyde Dawson) chose a multi-pack of Wrigley’s Juicy Fruit chewing gum as the first product to scan at checkout.

Review strategy

Top 32 Ways to Collect Customer Reviews (with Examples)

Looking for the best way to ask someone to leave a review? We’ve looked at over 100 methods businesses use to gather reviews and have narrowed down the most popular ones.

Meta shops

Guide to Displaying Reviews on Facebook and Instagram Shops

Displaying product reviews on your Instagram and Facebook Shops builds trust with browsing shoppers and boosts sales. Read here to learn more about how it works & how to get your reviews on Meta Shops.

Meta shops

How To Display Reviews on Meta Shops

Meta Shops has become an indispensable tool that helps brands reach new audiences and grow their business. To be successful, brands need to display reviews on their Shops.

Review strategy

Google Shopping: What is it and how does it work?

Looking for a way to reach more customers and get your products discovered? Google Shopping is your answer. It’s one of the leading platforms consumers use to discover products

Review strategy

The Impact of Reviews on Google Shopping Performance

High-quality product images and compelling product titles are one part of the puzzle to getting clicks in Google Shopping. However, what shoppers are looking for are those golden stars that earn trust and give consumers the confidence to click.

Review strategy

The complete guide to getting reviews in Google Shopping

We’ll cover how you can work with a review aggregator to display reviews on your product listings to help your products stand out in the competitive arena of Google Shopping

Review strategy

The Importance of GTINs in Google Shopping

GTINs are the most important Product Identifier when it comes to Google Shopping. They're used to connect products to relevant shoppers and enrich product listings with important details like product reviews.

Review strategy

Should I buy Single GTINs or use Company Prefixes?

GTINs come in two options: single-quantity GTINs and Company Prefixes. While single-quantity GTINs are cheaper, the decision to opt for a Company Prefix should not purely be based on immediate cost savings. It's crucial to recognize the limitations of single-quantity GTINs before purchasing.

Product identifiers

GTINs explained: definition, structure, how they work

GTIN stands for Global Trade Identification Number (GTIN) and is an internationally recognized system developed by GS1 to identify products in the global marketplace.

Review strategy

How To Get GTINs For Your Products

The first thing to know about getting GTINs is that you have to go through an official organization called GS1 to get them. You cannot assign GTINs to products yourself.

Review strategy

Product Identifiers Explained (SKU, Brand, MPN, GTIN)

Product Identifiers are a series of numbers or letters used to identify and differentiate products in the global marketplace.

Product updates

New Integration: Junip + Malomo

With Junip and Malomo, get closer to where and when customers are most likely to leave a review by leveraging Malomo's delivery data to trigger review requests.

Product updates

New Integration: Junip x Rebuy

With Rebuy & Junip, you can now include star ratings from reviews alongside products in all of your Rebuy widgets - increasing performance for your upsell, cross-sell, Smart Cart & Post Purchase offers.

Product updates

New Integration: Junip x AfterShip

Time review requests perfectly by leveraging the delivery status data from AfterShip's tracking system to kick off your Junip review requests.

Case study

How Sunsoil Gets 1 in every 5 Customers to Leave a Review

Focusing on building out its ecommerce channel, Sunsoil was looking for a better way to gather & display reviews. After switching to Junip, 1 in every 5 customers leaves a review and submissions have increased by 113%. Read more to find out why.