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How To Display Reviews on Meta Shops

How To Display Reviews on Meta Shops

With over 3 billion people using Facebook and Instagram every day, Meta Shops has become an indispensable tool that helps brands reach new audiences and grow their business. Users can discover, browse, and shop for products without having to leave the platform, making it a seamless shopping experience.

Every brand should be using Meta Shops

The advantage of Meta Shops for both consumers and brands is how easy it is for consumers to purchase your product at the same time and place they discover it.

A Facebook or Instagram Shop is a digital storefront that users can find from a brand’s Facebook page, Instagram profile, or when it’s linked through Stories or Ads.

Example of Meta Shops
Example of Meta Shops (source)

Meta Shops gives you a way to reach your customers on a platform where they’re already engaged and spend lots of time.

Product reviews drive sales on Meta Shops

When a potential customer lands on your Shop, they’re already interested in what you have to offer, now all you need to do is give them the confidence to decide to buy. The best way to instill a sense of confidence and build trust is through product reviews. 95% of shoppers read reviews before making a purchase, making it one of the most important factors influencing purchase decisions.

To communicate customers’ overall experience with a product, Meta uses a Product Rating Model to display reviews in Shops. Users don’t have to exit the app to read reviews, all the information they need to help them decide is at their fingertips.

Example of Original Grain's Instagram Shop that displays reviews using Junip
Example of Original Grain's Instagram Shop that displays reviews using Junip

Shops that display product ratings and reviews create an engaging shopping experience and build credibility with first-time shoppers – two factors that drive sales.

Let’s look at the three ways to display reviews in Meta Shops.

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3 Ways to Display Reviews in Meta Shops

Collecting reviews with Meta - limited functionality, but it works

When customers buy products from your Shop, they can review them by going back into the app, finding your Shop, finding the product they bought, and clicking on the list just to write a review.  

With no option to remind customers to leave a review or send a follow-up notification, it’s unlikely you’ll collect a healthy amount of reviews to display on your Shop.

Pulling reviews from your website - unreliable

By default, Meta has an option that scrapes customer feedback like ratings, reviews and questions from your website to your Meta Shops. With no insight into how or when the data is being scraped, it’s super difficult to make sure that all of your reviews are being synced and there’s no way to investigate if some reviews are missing.

Overall, this is a sketchy and unreliable way to display reviews on your Meta Shops.

Syndicating from a third-party review provider - simple & reliable

The best and most effective way to display your product rating data in Meta Shops is by adding your reviews from an approved third-party review provider. Official Meta partners (like Junip), do all the heavy lifting by sending your product reviews to Meta. The advantage of this is that it allows you to have full autonomy with how your reviews are collected, managed, and displayed.

For example, if you’re using Junip - it takes 3 steps to syndicate your reviews with Meta:

  1. Gather reviews from your customers (or upload from your previous review app)
  2. Within your Junip admin, turn on the Meta integration
  3. Once this is enabled, it can take about 2 weeks for reviews to show up in your Commerce Manager and Meta Shops, after this it’s a fully automated system
Setting up Meta review syndication in Junip
Setting up Meta review syndication in Junip
To ensure Meta can match reviews to your Product Listings, make sure your Product Catalog in Junip is up to date and uses strong identifiers

Other benefits of using a third-party provider like Junip:

  • Post-purchase review request emails help you collect way more reviews
  • Automated email campaigns that will engage previous customers to leave reviews
  • Mobile-first review forms that are easy to use and lead to 30% more review submissions

Automatically display your reviews on Meta Shops

If you’re already using Meta Shops and trying to figure out how to get reviews on your product listings, give Junip a try. You can set up in minutes and start with a 14-day free trial. If you have any questions about the integration or Junip in general, just give us a shout.

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Join 3,500+ of the fastest growing brands like Jones Road Beauty, Kotn, & Olipop who use Junip to collect more reviews and display them everywhere that matters!

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