Reviews strategy

Review strategy

How the FTC's fake review rule impacts ecommerce stores

As of October 21st, 2024 the FTC has put into effect it’s “final rule” banning fake online reviews & testimonials. Much of the new rule is updating & clarifying previously existing rules to explicitly call them out at fraud. It is also clear the FTC plans to enforce this rule — they

Ecommerce strategy

The best way to add reviews to a headless storefront (with 6 examples)

There are two ways to display reviews from Junip on any kind of storefront. The standard method most brands use is our embedded widgets (ie scripts), the secondary method some brands choose to use is our Display API. Trying to add any external app to a headless storefront can be

How Apparel & Fashion Brands use Product Reviews (with examples)

Reviews help shoppers better understand your products – increasing the conversion rate & decreasing returns by helping shoppers know when a product is right for them. Customers looking to better understand fashion & apparel want to see products in action. They want photos, videos & specific details like quality, fit & use-case. We put together

Review strategy

The most popular custom review questions used by apparel brands

Today, we're looking at the custom questions that apparel brands on Junip use most. We looked at almost 1,000 custom questions and highlighted which are the most popular, as well as shared examples of each below. For a bit of context: custom questions are a great way to get

Review strategy

The two types of negative reviews & how they impact shoppers

There are two different types of negative reviews (broadly speaking): 1. Customer complaints 2. Differences of opinion Whether you're dealing with a complaint/issue or a difference of opinion affects how you respond to the review & how it will affect new shoppers that see the review. Customer complaints This group

Review strategy

How to ask customers to edit, update & delete reviews

The FTC is clear – businesses cannot alter, edit or change the contents of a review on behalf of the reviewer... but reviewers themselves absolutely can! Customers submitting any review is a great opportunity for engagement. If the review is positive, you have an opportunity to recommend other products or ask

Review strategy

What is Review Syndication & How Does it Work?

Review Syndication is used to describe a bunch of different things – but typically it's used to talk about reviews for a product displaying somewhere other than the store they were originally submitted to. This could be a brand with multiple storefronts sharing reviews between those stores, a brand sharing reviews

Review strategy

What are Custom Questions & How do Brands Use Them to Enhance Reviews?

Custom Questions can be a helpful way to get specific, detailed information from customers as a part of your reviews. This information key factor in helping shoppers looking at your reviews understand if a product is right for them, which in turn consistently leads to an increase in conversion rate

Review strategy

How 20+ Brands are Displaying Reviews on Their Homepage

Reviews can be displayed through the customer journey to accomplish different things. Most commonly reviews are added to product pages to help customers understand the specific product they're considering purchasing & whether it's the right fit for them. On your homepage reviews serve a little bit of a different purpose – shoppers

7 Unique Ways to Ask Customers to Leave a Review

Getting customers to leave a review for your products or business is a game of "when", "where" and "how". "How" customers leave a review is relatively straightforward – make sure the process is simple & mobile optimized. "When" and "where" you ask customers to leave a review can be a little more

Review strategy

What is a good review submission rate?

One of the most common questions we get is “what’s a good review rate”. There's a short answer & a long answer to this question. The short answer Anywhere between 2-4.9% is pretty good. If you’re in that range & just wanted a quick gut check, you can kind