Ecommerce strategy

Review strategy

The two types of negative reviews & how they impact shoppers

There are two different types of negative reviews (broadly speaking): 1. Customer complaints 2. Differences of opinion Whether you're dealing with a complaint/issue or a difference of opinion affects how you respond to the review & how it will affect new shoppers that see the review. Customer complaints This group

Review strategy

What is Review Syndication & How Does it Work?

Review Syndication is used to describe a bunch of different things – but typically it's used to talk about reviews for a product displaying somewhere other than the store they were originally submitted to. This could be a brand with multiple storefronts sharing reviews between those stores, a brand sharing reviews

8 Shopify Apps fast growing brands need in 2024

Ecommerce brands need technology. It's in the name (e)! But what technology do you need and what tools are a waste of time? This list is not meant to be an objective evaluation of all tools in a given category & it's not meant to be exhaustive, for that type of