Alex Kinsella is a freelance marketing writer based in Waterloo Region, Ontario. He's also the guy behind the TL;WR newsletter–Waterloo Region's weekly arts and culture newsletter
Launching a product without reviews can cause customers to doubt the validity of your business or products. Reviews help potential customers see how others use your product and what they think about it. Read more for tips about collecting reviews for new products.
Deux par Deux was previously using Yotpo for their reviews and became frustrated with the long in-email review forms that were hard to use—especially for users on mobile devices. They were struggling with getting customers to leave reviews, including reviews with photos and videos.
Ponyback Hats founder Stacey Keller knew the importance of great reviews when she was getting ready to launch her brand of Ponytail friendly hats in early 2020. We recently got the chance to catch up with Keller to learn building a brand through social media & how product reviews fit into it all.
Since switching to Junip, Kindroot's review submission rate has jumped from 2.68% to 14.83% — a 453% increase! “It’s been awesome & the extra reviews are amazing. It’s honestly one of those things where I don’t even have to think about it during my day to day. I know Junip will just work.”
The shift to a mobile-first review strategy is already happening — and the moves are paying off with more quality reviews collected than traditional flows. DTC brands who haven’t adopted mobile-first are leaving money on the table.