Reviews help shoppers better understand your products – increasing the conversion rate & decreasing returns by helping shoppers know when a product is right for them.

Customers looking to better understand fashion & apparel want to see products in action. They want photos, videos & specific details like quality, fit & use-case. We put together 6 examples of fast growing apparel brands on Junip & how they're using reviews to help their customers:

Shefit

Shefit showcases customer photos & videos right off the bat with a media gallery. They also use custom questions to help customers get reviews most relevant to them.

We see their questions "Body Type" & "Fit" used very commonly across a wide variety of apparel brands. Less common is "Activity", but it's proven extremely helpful for certain technical apparel brands that need their products to perform in unique conditions.

Swoveralls

Swoveralls (the inventors of sweatsuit overalls) have an entirely new kind of product, so they lean in even more on social proof with a review carousel front & center on their homepage.

This case study from our team covers their experience with reviews in-depth & the unqiue ways they've leverage reviews to drive conversions & reduce returns.

Tecovas

Tecovas has a minimalist display relative to our previous two examples, but for many brands this is the best way to go (and much better than a cluttered experience). The media gallery at the forefront does a great job of showcasing customer photos & videos.

Modern Citizen

Modern Citizen asks a couple of unique questions here ("height" and "typical size"). They're also are the only example we've shown that uses Junip's Display API, creating a bespoke look & feel to the review section.

Tracksmith

Tracksmith (performance running gear) certainly fits into the technical apparel category, so we see them use "Favorite Use" in similar way to how Shefit uses "Activity", we see another use here on Tracksmith alongside "Fit" in their minimalist review section.

Jambys

Jambys customers tend to break the normal boundaries of Men's & Women's sections that most apparel companies offer and simply buy whatever looks the comfiest – so understanding the context of who actually left a review is helpful when shoppers are browsing.