tl;dr Pointblank Marketing helped Komodo Pickleball transition from an underperforming review platform to Junip, resulting in a 540% increase in customer reviews and significantly improved email engagement metrics—all while future-proofing their review collection strategy.

The Challenge

Komodo Pickleball struggled with Loox as their review platform because:

• Not all customers were receiving review requests as they failed to send properly
• Only collected a handful of reviews over 3 months
• Limited customer response due to friction in the review process and missed opportunities to solicit feedback

They were out of options to fix this in Loox, and were unsure of what a migration to another platform would look like.

The Solution

Pointblank Marketing, who manages Komodo's retention marketing, recommended Junip based on previous success with similar clients. Their implementation included:

• One-day setup: Drag-and-drop installation of faster, branded review widgets on the website
• Seamless integration: Connected Junip directly with Klaviyo for centralized marketing automation
• Optimized email flow: Created a review request flow in Klaviyo triggered by Junip's events

"Moving to Junip was strategic for us. We needed a review solution that would give us the flexibility we need to do our best work and also scale with the client's growth without becoming prohibitively expensive. Junip's unlimited model ensures predictable costs as sales increase, while giving us more tooling around how we present and collect reviews." – Julien Normand, Co-owner of Pointblank Marketing.

The new review request flow in Klaviyo leverages Junip's dynamic variables for personalization, includes product-specific copy about paddle performance, and offers an incentive for completing reviews.

Immediate Results

Within just one week of implementing Junip, Komodo Pickleball saw:

• 35 new reviews collected (more than their previous 3 months combined)
• 60% email open rates
• 8.43% click rates (100% increase from previous review flows)
  

The dramatic improvement stemmed from:

1. More intuitive dashboard for setting up and managing reviews
2. Giving their agency the tools to create purpose-built review flows in Klaviyo
3. Mobile-optimized review forms that make it easier for customers to review
   

Impact After 3 Months

After three months with Junip, Komodo Pickleball has achieved:

• Nearly 100 reviews collected (540% increase from previous platform)
• Consistent 21% review submission rate
• 7% media attachment rate (customers adding photos/videos)
• Shift from volume-based pricing to Junip's unlimited plan, allowing for unlimited orders and review requests as they scale

Take Action

Reviews work well on their own, but they’re more powerful with a finely tuned email strategy, when the different parts of your business talk to each other, and when an expert can set up and maintain these flows to ensure they’re working at their best.

Whether you’re an existing or new user, a brand with 100 orders per month or 100,000, or a marketer with clients facing similar challenges - work with Junip and Pointblank Marketing to supercharge your reviews today. Get started here.