Promix increases monthly review submissions by 42%
Promix Nutrition is a performance-driven supplement brand committed to creating products with the highest quality ingredients. Their dedication to quality extends beyond just their products—it’s ingrained in every aspect of their operations.
The problem with Judge.me
Promix was previously using Judge.me, a review platform that Albert Matheny, CEO of Promix, described as "lacking basic functionality".
Promix needed 2 things:
- A way to automatically display reviews on product listings in Google Shopping
- More control over the timing and customization of review requests (Judge.me's email templates weren't cutting it)
In search of a better review provider with a full feature set, Albert avoided legacy review providers due to their high price point and bloated feature set. He also didn't have time to waste learning a new platform and needed something easy to use. When Albert came across Junip, he found what he was looking for.
How Junip helped
Junip's intuitive and easy-to-use admin made the switch seamless, there was no learning curve. Albert and the team could immediately manage all of their incoming reviews with ease.
- Syndicating 5,232 reviews on Promix's Google Shopping Ads: as an official Google Shopping partner, Junip gave Promix a way to display their reviews on Shopping Ads, which play a key part in improving CTRs on comparison shopping platforms like Google Shopping
- Providing 2 new channels to request reviews: Junip's integrations with Klaviyo and Postscript let Promix send review requests from these platforms, giving them full control over the look & feel, and when & how review requests are sent. For example, the biggest advantage for Promix is the advanced segmentation they can leverage. Since their products take time for customers to experience the full benefits, Promix doesn't ask first-time customers to leave a review. This helps them gather more detailed reviews that speak to the tangible results customers experience (example below)
Results
Having full control over the timing of review requests and adding SMS as a channel, Promix could get closer to where, when and how a customer is most likely to leave a review. As a result, Promix now collects 42% more reviews per month with Junip, compared to Judge.me.
Other notable results:
- Achieved a 4.85 average rating across all products
- Collected 3,883 reviews & 125 media reviews with Junip
- Receiving on average 195 reviews per month with Junip. Whereas 6 months before switching to Junip, Promix was only gathering on average, 136 reviews per month, leading to a 42% increase with Junip