Top 32 Ways to Collect Customer Reviews (with Examples)
Looking for the best way to ask someone to leave a review? We’ve looked at over 100 methods businesses use to gather reviews and have narrowed down the most popular ones.
In this post, we’ll cover the top 32 methods businesses use to gather reviews and include an example for each one.
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Use location data to prompt someone to leave a review for a business they visited IRL
Google Maps will use a person's location data to send a mobile push notification asking the person to rate a business they have recently visited.
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Leverage search history to prompt people to review a place/product/profile they have recently searched for
Example: Tripadvisor prompts users to leave a review for listings they have recently searched for.
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Insert a CTA at the top of review sections, that let's people leave a review
Example: Manduka uses Junip's review displays that include a "Write a review" button at the top of review sections.
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Automatic post-purchase review requests
Example: MOB Beauty uses Junip to send post-purchase review request emails to customers after they purchase from their website.
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Send an in-app push notification
Example: AllTrails sends an in-app push notification while a person is using their app. It asks the user if they "love AllTrails" and if the user clicks "Yes", they are prompted to leave an App Store review.
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Prompt customers to leave a review on the contact page
Example: Rayacom, a Canadian printing service, inserts a "Write a review" button below the contact information for each store location. When returning customers go to call and place a new order, they're reminded to leave a review on Google.
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Post a sign at points-of-sale or high-traffic areas of physical retail locations, telling customers how to leave a review
Example: Citrus, a Toronto-based coffee shop, places a sign near the coffee lids to remind customers to leave a review.
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Prompt customers to leave a review on a receipt or in the chequebook when the bill comes at restaurants
Example: restaurants will include a business card with the receipt that asks customers to leave a review when they're paying.
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Verbally ask someone
Example: Podcasts will ask listeners during a podcast episode to take a second and leave a review on the platform they stream podcasts.
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Run a promotion that rewards customers with a discount or coupon after they leave a review
Example: Sunsoil uses Junip to offer a $5 discount when customers leave a review.
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Ask customers to leave a review as their entry for a contest or giveaway
Example: Let customers know they will be entered into a contest or giveaway when they submit a review.
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Ask for a review on packaging inserts
Example: Kindroot prints Junip’s QR code review link on their packaging inserts so customers can leave a review when they open their order.
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Add a QR code review link part on your product’s packaging
Example: Siblings prints Junip’s QR code review link on the packaging of their products so customers can leave a review at any point.
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Give people a way to leave a review when they land on a website
Example: G2 features a search bar in the center of their homepage that prompts customers to search for a product to review.
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Ask customers when they’re talking to a customer support agent
Example: send customers a manual review link in live customer support chats. Tip: a great time to ask is when the representative has resolved an issue and knows the customer is happy.
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Prompt customers to leave another review on the submission screen of a review form
Example: Junip prompts customers to review the other items in their order after submitting a review.
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Let customers know their review has been posted and prompt them to leave another review
Example: Tripadvisor sends a mobile push notification letting users know their review is posted and prompts them to leave another review.
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Prompt customers to leave a review when they go to re-order a product
Example: Shop App places a "Review" button next to the re-purchase button on order history pages.
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Embed a “Leave a review” button on the order tracking page
Example: when returning customers go to track the status of their recent order, they will be prompted to review their previous purchases.
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Ask customers for a rating before triggering a review request
Example: Tripadvisor will ask users through an in-app push notification to rate their experience. If users submit a rating they will be prompted to write a review on the App Store.
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Dedicated section for writing reviews
Example: Letterboxd and Google Maps have dedicated sections within their apps that users can use to write, edit, and view their reviews.
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Ask for reviews based on nearby locations related to current location data
Example: Yelp will leverage a user's current location to suggest nearby restaurants they can review.
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Use review history to suggest similar things to review
Example: after leaving a review for a Professor on Rate My Professors, users can select a department to view other Professors from the same school and leave a review.
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Ask customers to review items on a platform during the onboarding process
Example: during account set-up, Goodreads asks customers to rate 20 books in order to complete the sign-up process and get access to the full range of features.
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Ask people to leave a review shortly after signing up for a service/platform
Example: Instafeed prompts customers who are on a free trial to leave a review in the billing section of their dashboard.
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Ask for a review when you know a person has just finished a product, completed a service, read a book, etc.
Example: Goodreads prompts customers to review a book once the user marks a book as "completed" in the app.
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Ask customers before a service is done
Example: Airbnb sends guests an email a few hours before their check out time, asking them to leave a review for their host. This is effective because guests are still in the Airbnb and can speak more easily about their experience.
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Set a time limit for how long customers have to leave a review
Example: Airbnb only provides guests a 2-week window to leave a review. Customers aren’t able to leave a review after this period has passed.
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Incorporate leaving a review as part of the core user experience
Example: Uber prompts customers to leave a review before booking their next ride.
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Ask customers at the end of a post-purchase survey
Example: Junip has an integration with Kno Commerce, a postpurchase survey platform, that allows brands to prompt returning customers to leave a review after they complete a survey.
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Prompt returning customers on the order confirmation page
Example: Checkout Promotions leverage Junip’s integration with Checkout promotions to embed a “Leave a review” button on the order confirmation page that customers see after placing an order.
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Send a one-time review request campaign
Example: send a one-time review request email to previous customers who haven't reviewed their purchase yet (read here for tips on how to send a successful campaign with Junip)