How WINPRO uses Junip to gather 60% more reviews
Trust is everything when selling pet supplements. Owners want assurance that a product will truly benefit their pet's life. WINPRO, a pet supplement company, knows this better than most. Beyond offering a great product, they understand the need for social proof, customer stories, and an easy way for customers to share their experiences.
The problem with WINPRO's former review provider
Before finding Junip, WINPRO was using another review provider. However, the outdated and cumbersome review form experience made it difficult for customers to leave a review. This wasn't just a minor inconvenience, it was a critical barrier that was costing them valuable customer feedback.
WINPRO needed a system that was not only functional but also easy for customers to use—a solution that would help them collect more reviews with less effort.
Solution
In early 2023, WINPRO explored different providers. After a demo with Junip, they were impressed with the simplicity and decided to make the switch.
How Junip gave them a functional system that generated 2,000+ reviews
"We were most excited about Junip because of the ease of customers being able to leave reviews on our site," said Anna Johnson, WINPRO's Marketing Manager. The whole team quickly realized how many reviews they had been missing out on with their previous provider. Simply by switching to Junip's mobile-first review forms, they saw a 60% increase in review submissions.
"The second we switched over to Junip, we were shocked by how many reviews we were getting without having to change much about our strategy in terms of the timing and channel of review requests"
It was clear almost immediately that they had made the right decision.
How gathering high-quality reviews increased on-site conversion by 22%
The success didn’t just stop at quantity. Junip also helped WINPRO collect better quality reviews. WINPRO leveraged Junip’s Custom Questions to gather specific data alongside reviews. For example, reviews display a dog's breed, age, and name. This extra context gives customers reading the reviews a better sense of how the product might work for their own dog – ultimately giving them the confidence to purchase.
"Custom questions make the reviews feel just as authentic as they are. They also give people extra information that gives them more confidence to purchase"
After collecting more reviews, they noticed some customers needed more time to see results before writing a "full review". By using Junip's Flow Automation Engine, WINPRO adjusted the timing of review requests and began receiving more in-depth reviews that highlighted the tangible results pet owners were observing.
In just three months of using Junip, the overall increase in review submissions and quality of reviews contributed to WINPRO's 22% lift in on-site conversion.
Today
Since switching to Junip at the beginning of 2023, WINPRO has seen the following results:
- Increased their review submission rate by 60% & collected over 2,000 high-quality reviews
- Media submissions have increased by 58% compared to their previous provider & have collected 300+ media reviews to date
- Bumped on-site conversion by 22% with the addition of high-quality reviews that help convert browsing shoppers
WINPRO didn’t just upgrade their review system—they elevated their entire customer experience. Leaving a review is now an enjoyable experience and reviews are no longer slipping through the cracks.