How VAAN & Pink Friday Nails get 38% of customers to include media with reviews
The VAAN Group recently worked with Nicki Minaj & her team to develop a brand identity & digital experience for Pink Friday Nails.
They put together an in-depth overview of the process from start to finish including research, sampling, design, implementation & initial results. They also went into detail on the results from Junip in the first two months.
... with Pink Friday gathering 721 reviews in just 60 days using Junip's progressive submission experience. More importantly, 38% of all reviews included at least one photo or video, with a total of 515 photos and videos gathered. This visual content can significantly improve conversion rates, as customers trust reviews with photos and videos more than text-only reviews.