Living.Fit Increases Review Submission Rate by 114%

Living.Fit, a DTC fitness marketplace, previously used Judge.me to gather and display reviews from their customers. As a brand that prioritizes making customers happy and listening to their feedback, it's important that customers can easily leave a review. However, this was not the case with Judge.me.

The challenge with Judge.me

Living.Fit faced several challenges with Judge.me. The outdated email templates and cumbersome review forms made it difficult for customers to leave a review. Considering 80% of all reviews are submitted on mobile, Judge.me's long forms made submitting a review on mobile a nightmare.

Tommy Poore, the Digital Content Manager & Producer at Living.Fit, explained that it's challenging to get customers to leave a review, and once you have their attention, the process needs to be very smooth, or they won't follow through. With Judge.me, that was exactly the problem. It wasn't easy for customers to leave a review, and they never reached a review submission rate above 2%.

Another hurdle was Judge.me's dashboard. The interface was hard to navigate and it required a lot of effort since they had to go through Shopify just to access their dashboard.

They needed something better.

Junip's solution

After switching to Junip's mobile-first review forms which Tommy describes as an "effortless experience for customers", the impact was substantial. Customers could now easily & quickly submit a review. As a result, the reviews started pouring in immediately.

With Judge.me we would get one review a week, and with Junip it's non-stop.
-Tommy Poore, Digital Content @ Living.Fit

Not only did customers start leaving more reviews, but they started leaving more detailed reviews. Instead of simple sentiments like "loved it", customers started sharing detailed descriptions of their experience with a product.

In addition to a better experience for the customer, Living.Fit's team had a way better experience when it came to managing reviews. Junip’s “flawless” admin streamlined how their team manages reviews, enabling 3 team members to work cross-functionally without having to go through Shopify each time.

Results

The impact of Junip on Living.Fit's reviews in the first 4 months:

• 114% increase in review submission rate: Living.Fit's review submission rate skyrocketed from 2% up to 4.29%. With Junip, reviews are pouring in compared to the previous weekly submissions with Judge.me.
• 129% increase in organic search traffic: by collecting more reviews, Living.fit saw a noticeable increase in organic search visibility and sales for specific products. For example, their resistance bands experienced a 129% increase in organic search traffic since it's been collecting more reviews.
• 4.86 average rating: Living.Fit has achieved an average rating of 4.86 across all products.

Making the Switch

Junip is focused on one thing - helping brands gather more reviews & use them everywhere that matters. If your current review provider isn't cutting it anymore, try Junip. You can get in touch with us here & we’ll help you plan out your move!